A company's online presence makes or breaks its talent acquisition efforts. Maintaining a robust and engaging online presence is key to attracting and retaining top talent. In this blog, we discuss what online streams businesses should prioritize in order to have a fruitful talent acquisition strategy.
Employer Brand
Employer branding refers to how a company is perceived by current and potential employees. A strong employer brand means showcasing not only a company’s products or services, but outlining its culture, values, and work environment through photos, videos, and testimonials of its employees. By having a strong employer brand, a company can stand out from its competitors, help build a positive reputation in the industry, and attract the right talent.
Social Media
Social media is a great tool to reach potential hires on a more casual level by exhibiting company culture with posts about fun outings, “day in the life” videos, and more. This is a great way to show job seekers what you offer and give potential candidates a better sense of what it would be like to work for your organization.
Ensure you’re using every resource available on social media. For example, LinkedIn is particularly useful in attracting top talent. Companies can connect with potential candidates, showcase their culture and values, and post job opportunities. LinkedIn also has a paid feature called "Company Pages," which allows organizations to create a page to showcase their brand, post job openings, and share company news and updates.
Career Websites
This is your real estate to tell interested job seekers about your organization. Use it to highlight your perks and benefits, diversity and inclusion ethos, social impact, and career avenues along with job listings and anything else that makes your brand unique. Career websites should be user-friendly and mobile-friendly, easy to navigate, and house clear job descriptions and application instructions. Aside from featuring company values and culture, career websites can be used to collect resumes and applications from potential candidates to make the application process, and therefore the candidate experience, easy.
Media Optimization
Media optimization involves fine-tuning sponsored or "pay-per" campaigns (pay-per-click, pay-per-apply, etc) on job boards to maximize their effectiveness. This includes implementing search engine optimization (SEO) strategies such as keyword usage, high-quality content creation and link building, as well as setting up campaigns based on position and location to ensure brand awareness and candidate attraction. By refining key areas, businesses increase visibility to potential candidates and improve their overall online presence.
Conclusion
A company's online presence plays a crucial role in its talent acquisition efforts. Here are some key points to keep in mind:
- Employer branding is how a company is perceived by current and potential employees.
- Social media is a powerful means of promoting your employer brand and job opportunities.
- Career websites are your real estate to tell your story. Make it user-friendly and mobile-friendly, providing clear job descriptions and application instructions.
- Maximizing recruitment advertising and SEO rankings through media optimization can significantly boost a company's online visibility, attract potential candidates, and optimize media spend.
How Can Wicresoft Help?
Wicresoft offers several services to help companies attract and retain the best candidates. Our experts have extensive experience and proven results in employer branding, social media, media optimization, career websites, and more. Want to know more about what these services could mean for your business? Contact us today to learn how we can take your talent acquisition efforts to the next level!
