Improving Candidate Experience – Job Descriptions

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This blog is the first in a series dedicated to improving candidate experience. At Wicresoft, we often see organizations fall victim to pushing out lengthy job requisition content for several reasons:
Generally, someone not versed in the nuances and difficulties of recruiting has convinced the Talent Acquisition leader that the job description was their purview. The consequence? Desirable candidates are turned off and, in turn, pass over your job listing.
The job description is frequently a candidate’s first contact with you. Think of it as your introduction with a handshake, smile, and small talk. The small talk includes a cursory overview of the position, its responsibilities and requirements, and most importantly, what the candidate can expect by working for your organization (the perks, benefits, technology, projects, etc.). Each posting is an advertisement for your company. Unless your organization is a huge brand like Starbucks, Microsoft, or Amazon, a job posting is likely the first encounter a job seeker has with your brand.
The most important metric is an increase in candidates. SEO compliance allows more candidates to find your job posting, and the quick delivery of data allows candidates to determine if they fit the job opportunity. Recruiting is hard, and it has only gotten tougher with recent economic changes. If you want to compete for talent, you must consider the job posting as an introduction as it’s the first impression of your organization.
To continue reading about elevating your candidates' experience, read the next blog in this series, Improving Candidate Experience - The Application Process.
Want Wicresoft's experts to assess your job listings? We offer free job listing audits! Not limited to job descriptions alone, Wicresoft Talent Acquisition experts can help find pain points in the entire talent acquisition process including career website navigation, employer brand presence, and application process. Contact us today to see which of our services might suit your unique needs!