The world of recruitment has seen its fair share of transformations, and the latest buzz revolves around a significant shift following the introduction of the next game changer: Google Job Ads.
Let’s break down how to attract top talent with this new tool:
In 2017 Google made its first splash in the recruitment space with its launch of Google for Jobs. This featured a widget that would appear any time someone searched for a job and would help drive free, qualified traffic to various job boards or company career websites - if the Google structured data formatting was utilized.
As of April 2023, Google is beta-testing PPC monetization for Google Job Ads, aiming to transform job advertising by leveraging Google for Jobs, Google Job Ads, and Google Job Analytics.
This three-part system taps into Google's vast user base, where 91% of people begin their online job searches.
Using targeted data, Google can identify job-seeking individuals and display sponsored jobs tailored to them. This approach offers benefits such as improved job visibility, precise candidate targeting, and data-driven decision-making for recruiters. Consequently, recruiters can access top talent more efficiently and potentially at a reduced cost.
These features mean that recruiters can access better talent faster and potentially at a lower cost.
Optimizing for this powerful tool is pivotal. Here are some ways to stay on top of the competition:
The data will tell you so much about your listings which is why it’s important to listen to what it’s telling you and adjust accordingly.
As a recruiter, staying on top of this new frontier means navigating a significant change. We’re looking forward to seeing the impact as the tool becomes more popular and finishes beta-testing. Want to discuss this topic or anything else with us? Feel free to contact us at any time.