Paul Wills
Even with 30 years in recruitment, Paul still delights in the endless variety of possible approaches and technologies impacting the industry. His dry wit and droll British accent have led Wicresoft successfully through the great recession which saw many competitors vanish.
Stacey Shaw
Stacey’s 25 years of experience in the recruitment marketing industry have made her a trusted partner with clients - many of which have been clients for most of that time. Her finely tuned intuition, coupled with her industry insights makes Stacey a formidable addition to her clients’ team.
Laura Martinelli
Laura brings 20 years of recruitment experience to the table. Her lifelong involvement in theatre and dance has contributed to her ability to communicate with people, build trust, adapt and most importantly, to listen. She is a fierce ally and equality and inclusion are at the center of everything she does.
Candidate Nurturing
12 MINS
Paul and Stacey discuss how nurturing candidates within the pipeline generates a slew of benefits, including reduced time-to-hire, increased brand awareness, and more.
How Indeed Works
9 MINS
Paul, Stacey, and Lori discuss the mysteries of the Indeed algorithm, answering why you can’t find your ad and explaining exactly how it works.
Incorporating Diversity Wins
4 MINS
The importance of boasting about the diversity within your organization. Your candidate pool wants to know who you are as a company.
FAQs: Media Optimization
14 MINS
Paul and Stacy discuss and answer some of the most common questions clients have about media optimization.
Media Optimization
15 MINS
A discussion on how to get the most from your media spend. Paul and Stacey discuss some tips and tricks to ensure that your media spend are optimized and ROI maximized.
A Platinum Candidate Experience
9 MINS
How can you differentiate yourself from the competition? How can you give the candidate a memorable interviewing experience? How can you use the Interview as a data collection opportunity? Paul and Brittainy discuss just how you can give the candidate a platinum experience.
DEI Basics
4 MINS
Pam and Laura discuss some DEI (diversity, equity, and inclusion) basics that, while basic, are key to successful diversity recruiting.
Employer Brand
11 MINS
How do you portray authenticity in your recruitment marketing? Join a discussion that illuminates how and why you need an authentic and aspirational employment brand.
Social Media
10 MINS
Recruitment-specific social media channels are no longer nice to have. Candidates expect them and they give an organization a chance to show their personality and really portray the authentic brand.
Recruiter Effectiveness
10 MINS
Just why should you use a recruitment marketing agency? What’s in it for your organization. What’s the return? Paul and Laura provide several good reasons for your consideration.
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