How to Recognize When it's Time to Update a Company Career Website

In today's competitive job market, when does a company actually need to update their career website, and how many jobs are required to justify the investment? Let's explore.

A corporate career website is essential for any company that wants to attract and retain top talent. This is true regardless of the size of the company or the industry in which it operates. A career website is a central hub for all of a company's job listings, company culture information, and other career-related content.

A few key signs that a company needs to update a career website:

1. The company is actively hiring

If a company is actively recruiting for multiple positions, it's a good sign that they might want to review their current career site to ensure it's engaging job seekers and making it easy for them to find and apply for open positions.

2. The company wants to showcase their culture

A career website is a great way to showcase a company's culture, social responsibility, and inclusion initiatives. This can help attract candidates who are a good fit for the organization's environment.

3. The company wants to streamline their hiring process

A career website helps streamline the hiring process by providing a centralized location for all job postings and applications. This can save time and resources for the Talent Acquisition team.

4. The site hasn't been updated in years

A total website overhaul does not always need to happen. Keeping your career site frequently updated helps with search engine optimization (SEO), and also showcases recent career-related opportunities, employee highlights and testimonials, and lets your potential candidates know you are actively involved in the career side of your business.   

How important is the search functionality on a career website?

Most career sites are integrated with the company’s applicant tracking system (ATS), which allows job seekers to easily find and apply for jobs. When updating your career site, be sure to consider how the user will search your positions and where the jobs will reside.

Great search functionality makes it simple for candidates to filter job opportunities based on keywords, locations, and categories — resulting in better candidates for your company because they are able to make more informed decisions in the search phase.

If your open jobs reside on your career website, not on the applicant tracking system, search engines like Google, Yahoo, and Bing can reference this depth in content and pull your career site listings into user search results. Over the years we have seen many stats but as of 2022, over 80% of job searches begin online, so including job optimization in your updated career website is essential. 

Conclusion

A career website is necessary for any company that wants to attract and retain top talent. It provides a centralized location for all job postings and applications, as well as a platform for showcasing the company's culture, values, and mission. Ultimately, an updated career website is an investment in the company's future and can help ensure long-term success.

Enhance your recruitment strategy with our comprehensive Talent Acquisition Services, including advisory, solutions, and operations. We'll collaborate with you to create a top-tier career site that attracts the perfect fit for your organization. Book a chat to get started!

To learn more, check out: How To Justify a Corporate Career Site To Finance