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In order to craft an authentic employer brand, you need to start by being honest with yourself. 

86% of job seekers look at an employer's brand before applying. With that high of a number affecting your bottom line and daily operations, employer branding is no longer a 'should', but a 'must'.

That’s where our talent management experts at Wicresoft can lend their knowledge and insight. Our approach is completely client-driven, meaning we adapt to your organization’s needs and budget.

To see what Wicresoft can do for you, contact us today!

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Wicresoft's Process Overview

Competitor Analysis

Competitor Analysis

First, Wicresoft looks to your competition. Our talent acquisition experts highlight the employee value proposition your company has over the competition. It's not just about keeping up with the competition but staying one step ahead.

Qualitative Data

Qualitative Data

Wicresoft reviews your online company reputation and exit survey data, hosts focus groups with current employees, and can even review and/or conduct surveys to gain direct employee feedback on the culture and environment within the organization. Sometimes taking a close look at what is lacking can be a hard pill to swallow, but change can only be made once the reality is acknowledged and accepted.

Creative Execution

Creative Execution

Once all the necessary data is collected and the plan is drawn out, creative execution can be developed. Humanizing the workplace by showing pictures of current employees, what day-to-day activities look like, and what new employees can look forward to, all help cultivate a clear picture to job seekers of what they can expect. Additionally, we will highlight your mission and values to help those who align find your organization.

Brand Launch

Brand Launch

Our experts present how and where the new employer brand will be presented and what metrics for success used. Most importantly, current employees will need to be told about the direction you’re headed while encouraging open and honest feedback allowing the current workforce to feel included and valued in the new endeavor.

FAQs

What is employer branding? 

It’s important to note the very stark delineation between consumer branding and employer branding. Consumer branding is what is marketed towards the client or customer base about the product or service, while employee branding is the reputation of the work environment, or in other words, what is marketed towards potential candidates! While the two need to be aligned, they are not the same. 

Establishing an employer brand allows the company to reach their ideal audience by giving a behind-the-scenes look at what an employee might do or experience on a daily basis, should they get a job with that company.  

Why is employer branding important? 

Every company has an employer brand whether they’re aware of it or not. Reviews by current or previous employees, company social media presence, and word-of-mouth recommendations all play into the existing employer brand. Taking control of the narrative allows the company to show the positive aspects of working with them and shine a light on what is important to them. 

Better applicants

With the ‘Great Resignation’ still being a very present force in a post-Covid world, the shifting sands of the workforce have been a stage for new and exciting work-reform movement. People are actively seeking out employment where they find meaning and have a better situation for themselves as well as their families. A staggering 86% of job seekers seek out the employer brand or employee reviews on places like LinkedIn and Indeed before considering applying. Job candidates trust employees 3x more than the company itself to provide honest information about what the work environment is really like. Once reviews are seen, 76% of job-seekers are more likely to apply to a company that actively manages their employer brand.

Faster hiring

Studies show that a strong employer brand saves time by attracting 50% more qualified candidates, which in turn leads to a 1-2x faster hiring time. Additionally, companies with a strong employer brand have been shown to grow at a rate of 20% higher than their counterparts, and have a reduced employee turnover by up to 28%. These metrics culminate in a powerful 50% reduction in cost-per-hire.  


Employees who align with company values

Highlighting the company mission and values is a major part of employer branding. This transparency of meaning allows candidates to see what the organization is about and whether that translates to somewhere they would be happy spending their time. Studies show 30% of employees have left a job within the first 90 days of employment. The respondents indicated reasoning for early departure often fit into one of three categories with 43% saying their job duties were not as they anticipated, 34% having a bad experience at the company, and 32% stating a misalignment of values with the company. With salaries, training costs, and onboarding manhours coming into play, early turnover can be avoided by simply being transparent with potential new hires about what to expect from their position and the company as a whole.

How does Wicresoft's process work? 

Competitor Analysis
First, Wicresoft looks to your competition. Our talent acquisition experts highlight the employee value proposition your company has over the competition. It's not just about keeping up with the competition but staying one step ahead.

Qualitative Data
Wicresoft reviews your online company reputation and exit survey data, hosts focus groups with current employees, and can even review and/or conduct surveys to gain direct employee feedback on the culture and environment within the organization. Sometimes taking a close look at what is lacking can be a hard pill to swallow, but change can only be made once the reality is acknowledged and accepted.

Creative Execution
Once all the necessary data is collected and the plan is drawn out, creative execution can be developed. Humanizing the workplace by showing pictures of current employees, what day-to-day activities look like, and what new employees can look forward to, all help cultivate a clear picture to job seekers of what they can expect. Additionally, we will highlight your mission and values to help those who align find your organization.

Brand Launch
Our experts present how and where the new employer brand will be presented and what metrics for success used. Most importantly, current employees will need to be told about the direction you’re headed while encouraging open and honest feedback allowing the current workforce to feel included and valued in the new endeavor.

FREE WHITE PAPER

Learn how to uncover your accurate -not aspirational- employer brand.

This guide is designed to walk you through the process of uncovering your own employer brand. We’ve included:

  • Information on how to get the most accurate data to inform your brand
  • Who to include in the process
  • What technology you may want to consider in order to enhance your brand messaging

Download Here

Employer Brand: your secret weapon to attracting and converting quality candidates

BLOG

Employer Branding 101: Holding The Truth Mirror To Brand Experience

Employer branding is an authentic depiction of the employment experience at your company. It’s not a description of what you think your brand should be, and it’s not something you create out of thin air.

Read Blog

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Here’s what you should know about working with Wicresoft:

Highly Experienced

Highly Experienced.
We’ve built a team of professionals with expertise that you won’t find anywhere else. Our experts have decades of experience in nearly every industry across geographies building recruitment marketing campaigns and making the best use of our clients’ budgets to meet their goals.

Client Driven

Client Driven.
We tailor our approach to fit our client’s needs, not the other way around. From strategic specialists to tech wizards to creative thinkers, our diversely talented team works closely with clients to get the best results.

Nimble

Nimble.
Whether you’re looking to get the most value out of every dollar you spend (no matter the size of your budget), you have an obscure opportunity to fill, or your organization is expanding to an unfamiliar area—we’re the ones to call. Our team has the knowledge and know-how to adapt to our clients’ unique and ever-shifting circumstances.

Transparent

Transparent.
We provide clarity at each stage of our process, ensuring that clients know exactly who they’re working with, what they’ll pay for, and how much it will cost. Our clients get full access to our recruitment marketing team when they need us, and full insight into how we can support them.